The original design of the take-off track, the magnificence of the site, the impressive dimensions of the construction, make this ski-jump one of the most beautiful in the world.
The profile of the construction was designed by Mr. KLOPFER, a German architect from the ISF, one of the great specialists in this field. The plans were drawn up by Mr. DALLOS, an architect who succeeded in giving the take-off track surprising elegance.
It proved a good idea to open exchange agencies at the Malherbe Reception Centre, at the Grenoble Olympic Village, at the Ice Stadium, CHAMROUSSE, AUTRANS and at SAINT-NIZIER on the day of the jumping event. The usual exchange operations took place at these stands which were run by the "Credit Commercial de France".
The Exhibition stall which was prepared as early as 1965 in Grenoble, included an enlargement of the panorama by Roger DAVID, scale models of the town of Grenoble and the Olympic constructions (Ice Stadium, Speed Circuit, Press Centre, Olympic Village, Saint-Nizier ski-jump, the bobsleigh and toboggan runs), and views of the resorts attractively set within the five Olympic Rings.
Among the advantages and resources at the disposal of the Committee during the accomplishment of its tasks, and in pride of place, are those derived from advertising.
The impact of the Olympic Games on public opinion conferred an exceptionally high potential publicity value on certain assets at the disposal of the Committee, which it was able to grant on a contractual basis to commercial firms anxious to exploit these advertising resources.
Moving sporting manifestations took place at the Stadium Pierre de Coubertin; at "l'Étoile", the Olympic symbol saluted the flame of the Unknown Soldier. At the Ice Palace, the staging was particularly appreciated and there was a large crowd in front of the Town Hall.
Latge Associes presents mountain-skiing tourism of department Haute-garonne.
Mountain-skiing complex Toulouse
Mountain-skiing complex of the city of Toulouse (department Haute-garonne, France) invites visitors in the online office.
Advertisement makers Latge Associes inform to target audience thought that permit purchase through a site is the fastest way to rise on skis for this reason house shoes have turned to a semblance of skis.
Advertising campaigns of noncommercial organisation Amnesty International with an enviable constancy become nominees and winners of the international festivals, being the sample of creative social advertising.
The international independent human rights organisation
Amnesty International is the largest international independent human rights organisation uniting over 2,2 million of active workers and supporters in more than 150 countries of the world. Non-governmental organisation AmnestyInternational has been based in 1961 in the Great Britain.
Separate attention campaign AI "AFTER THE OLYMPIC GAMES, THE FIGHT FOR THE HUMAN RIGHTS MUST GO ON" in protection of human rights in carrying out Olympic deserves games Beijing 2008 in China.
Amnesty International and Mother London have started in a network a preview trailer in which have embodied a metaphor about force of usual people in the resolution of conflicts and the decision of humanitarian problems.
All of you can change
The spot "You Are Powerful" is dated for the 60 anniversary of acceptance of the World Declaration on human rights and directed on that people were convinced of the force about which they while a little that know.
The spot shows as each separately taken person can protect the human rights worldwide. How the majority of people thinks — "I can change nothing". In Amnesty consider, that it is a lie.
For the report of this idea the British advertisement makers have placed people from their cosy and quiet houses in points of a place of military actions.
Agency DDB Budapest has developed social campaign for Amnesty International within the limits of celebrating of the 60 anniversary from the date of the personal freedom declaration.
Traditional symbol of celebrating
The creative idea is based on a pie as a traditional symbol of celebrating. Agencies has represented, that it is possible to make even more if to participate in social initiatives Amnesty.
Agency Rapp France and ESKWAD have compiled for Amnesty International a preview trailer advancing four-day youth action Amnesty Nights.
Youth parties in France
Of French branch Amnesty are assured, that not only petition and political activity can change an existing order of things, but even youth parties. The main thing in this business — as it is necessary to make a noise and draw to itself attention.
Then from the party which have taken place in France, cannot sleep easy Muammar Kaddafi, Kim Jong-il, Makhmud Akhmadinedzhad — the main opponents of the International Amnesty.
Trailer "Insomnies", from director Jeremy Halkin, shows the standard situations regularly arising in apartment houses and cottage suburbs — too noisy party because of which other neighbours cannot sleep.
Parisian BETC Euro RSCG has started a preview trailer for female television channel June TV.
Of a spot assure, that force of influence of programs of this channel is so strong, what even the man will want to become the girl.
Stereotypic pastime of girls
Stereotypic representation says about pastime of girlfriends to us, that all of them time go shopping, to beauty salons, spin before a mirror, tearful melodramas look and cheerfully giggle during remained time. And still, thanks to numerous teleserials, people have got used to think, that girlfriends be indispensable should four.
For those who wishes to become the girl
All these stereotypes have been collected by creative command BETC Euro RSCG and director Stephen Cafiero from Parisian branch Partizan in one 45-second preview trailer. Here only on a place of one of the girlfriend from four there was a man, not too circumspectly having included the TV on channel June.
The man has not simply turned to the girl, but moreover — has made it with pleasure.