Slippers turn to skis

Latge Associes presents mountain-skiing tourism of department Haute-garonne.

Mountain-skiing complex Toulouse

Mountain-skiing complex of the city of Toulouse (department Haute-garonne, France) invites visitors in the online office.

Advertisement makers Latge Associes inform to target audience thought that permit purchase through a site is the fastest way to rise on skis for this reason house shoes have turned to a semblance of skis.

Mountain skiing

Snow box

Noncommercial organisation Amnesty International: Beijing 2008

Advertising campaigns of noncommercial organisation Amnesty International with an enviable constancy become nominees and winners of the international festivals, being the sample of creative social advertising.

The international independent human rights organisation

Amnesty International is the largest international independent human rights organisation uniting over 2,2 million of active workers and supporters in more than 150 countries of the world. Non-governmental organisation AmnestyInternational has been based in 1961 in the Great Britain.

Separate attention campaign AI "AFTER THE OLYMPIC GAMES, THE FIGHT FOR THE HUMAN RIGHTS MUST GO ON" in protection of human rights in carrying out Olympic deserves games Beijing 2008 in China.

Rings

Run

Swimming

Any housewife can stop war

Amnesty International and Mother London have started in a network a preview trailer in which have embodied a metaphor about force of usual people in the resolution of conflicts and the decision of humanitarian problems.

Powerful

All of you can change

The spot "You Are Powerful" is dated for the 60 anniversary of acceptance of the World Declaration on human rights and directed on that people were convinced of the force about which they while a little that know.

The spot shows as each separately taken person can protect the human rights worldwide. How the majority of people thinks — "I can change nothing". In Amnesty consider, that it is a lie.

For the report of this idea the British advertisement makers have placed people from their cosy and quiet houses in points of a place of military actions.

You can make more than simply to celebrate freedom

Agency DDB Budapest has developed social campaign for Amnesty International within the limits of celebrating of the 60 anniversary from the date of the personal freedom declaration.

Traditional symbol of celebrating

The creative idea is based on a pie as a traditional symbol of celebrating. Agencies has represented, that it is possible to make even more if to participate in social initiatives Amnesty.

Appetizing pie

Square pie

Tasty pie

Amnesty International has made a noise for human rights

Agency Rapp France and ESKWAD have compiled for Amnesty International a preview trailer advancing four-day youth action Amnesty Nights.

Youth parties in France

Of French branch Amnesty are assured, that not only petition and political activity can change an existing order of things, but even youth parties. The main thing in this business — as it is necessary to make a noise and draw to itself attention.

Then from the party which have taken place in France, cannot sleep easy Muammar Kaddafi, Kim Jong-il, Makhmud Akhmadinedzhad — the main opponents of the International Amnesty.

Trailer "Insomnies", from director Jeremy Halkin, shows the standard situations regularly arising in apartment houses and cottage suburbs — too noisy party because of which other neighbours cannot sleep.

BETC Euro RSCG has transformed the man into the woman

SportmanParisian BETC Euro RSCG has started a preview trailer for female television channel June TV.

Of a spot assure, that force of influence of programs of this channel is so strong, what even the man will want to become the girl.

Stereotypic pastime of girls

Stereotypic representation says about pastime of girlfriends to us, that all of them time go shopping, to beauty salons, spin before a mirror, tearful melodramas look and cheerfully giggle during remained time. And still, thanks to numerous teleserials, people have got used to think, that girlfriends be indispensable should four.

For those who wishes to become the girl

All these stereotypes have been collected by creative command BETC Euro RSCG and director Stephen Cafiero from Parisian branch Partizan in one 45-second preview trailer. Here only on a place of one of the girlfriend from four there was a man, not too circumspectly having included the TV on channel June.

The man has not simply turned to the girl, but moreover — has made it with pleasure.

Ski France

Municipal arm