France Province   +  war

Any housewife can stop war
Amnesty International and Mother London have started in a network a preview trailer in which have embodied a metaphor about force of usual people in the resolution of conflicts and the decision of humanitarian problems.

Powerful

All of you can change

The spot "You Are Powerful" is dated for the 60 anniversary of acceptance of the World Declaration on human rights and directed on that people were convinced of the force about which they while a little that know.

The spot shows as each separately taken person can protect the human rights worldwide. How the majority of people thinks — "I can change nothing". In Amnesty consider, that it is a lie.

For the report of this idea the British advertisement makers have placed people from their cosy and quiet houses in points of a place of military actions.

People should realise the force!

Soundtrack — a song "Until the Day is Done" groups REM.

Andy Hackman, the head of brand and events, Amnesty International: "every day we hear about shocking infringements of human rights. Our work — to make so that people have realised force which exists in each of us. To inspire it is more than people on that they have attached the voices to our movement and have made our general voice more loudly and more powerfully".